Bugger the tactics, get your content right.

I spend a fair amount of my day explaining to clients how online content works.  All good business strategy and thus marketing strategy is reliant on good communication – both internally and externally.
Very few clients actually get it right –  content, messaging, frequency and posting times. Perhaps I should try Gary’s but-kicking approach:
Check out Gary [...]

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Would you own an Electricity Monitor?

In South Africa cheap electricity is a thing of the past – a 31.3% increase in tariffs by Eskom  has ensured that South Africans have felt it in their pockets. Although this is tragic in one sense,  it is making consumers more aware of the concept of saving electricity.
The biggest problem for most South Africans [...]

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Bob get’s business right

I don’t read, I study. I “read” non-fiction. Not only do I scribble in the sides but I actually go the whole nine yards and make notes. When I say the blandness of most business-related content got the better of me months ago, I mean it. Generally business content is interesting but not exciting.
Today Bob [...]

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How to buy tickets for the 2010 Soccer World Cup

You need to be able to say you were there. Free-kick.tv discusses how to buy tickets for the 2010 Soccer World Cup.

How to buy tickets for the 2010 Soccer World Cup – Free-kick.tv from Jason Bagley on Vimeo.

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FIFA Final Draw – thoughts from Long Street

The FIFA Final Draw was freaking amazing.

FACT: Soccer unites people like rugby only wishes too.
It unites nations, races, gender and social classes. Anybody that attended the Long Street party would tell you that there was not a glimmer of discrimination – whether they were high-flying execs or security, festivities brought people together. A spectacular moment [...]

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